how it all started
What began as a playground hustle quickly became a lifelong passion.
In secondary school, I was known for creating natural-looking cluster lashes with hair glue during break. With a steady hand and an eye for detail, I started charging a few pounds, not as a business, just for the love of it. Soon I was shaping brows using cut-up VEET strips from home. The results spoke for themselves, and I found my spark.
By college, I knew beauty was my path. I chose a lash course over university in 2016, spotting the industry’s early potential. Later, I studied Business Marketing, gaining the tools to grow what I'd started.
Today, my brand is built on skill, trust and authenticity, enhancing natural beauty and inspiring others to do the same.
our vision
At LBK Beauty, we’re redefining what it means to be a lash & brow artist. Founded by an industry expert with a passion for excellence, our mission is to empower lash & brow artists to reach their full potential with innovative training, high-quality products, and a commitment to artistry.
We believe in setting new standards of skill, style, and professionalism, helping artists create unforgettable experiences for their clients.
Our core values—quality, authenticity, and community—guide everything we do. We are here to support your journey with resources that transform your craft and elevate your career. Join us in shaping the future of lash & brow artistry.